Challenge: As the firm, formerly known as Geo. G. Scott, changed its principal partners, its philosophy and its name, it needed help developing and publicizing its new corporate image.
Action: After a great deal of research about the firm's past and its intended future, we designed a new corporate logo, developed a comprehensive collateral package, launched a web site and placed recurring advertisements, all to establish the firm in the market.
Result: After two solid years of brand-building tactics, the firm boasts strong regional name recognition in the industry and in the general public. Business for the firm more than doubled in that time, and the firm has consistently placed in the Top 25 list of accounting firms in the local Business Journal.