Case Study: Michelin

Challenge: Michelin approached us to create a brochure that encourages small, minority and women-owned businesses to join the Michelin supplier list.

Action: We worked closely with the department of small business and the creative group at the Michelin headquarters in Greenville, SC to adhere to the company's stringent creative guidelines and style guide, while still creating an original, visually striking piece.

Result: Budgeting, conception, copywriting, design and printing were all accomplished within a short time frame in order to be prepared for a major vendor trade show.



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Core Disciplines
Strategic Planning
Tactical Execution
Public Relations