Challenge: This leadership development firm asked for help in clarifying its positioning statement and establishing its brand image.
Action: We organized and facilitated marketing work sessions with the firm's two principals to better understand their services and philosophy. We worked collaboratively to establish a consistent position, accompanying statement and tagline. For the brand image, we developed a new collateral package, produced a style guide to ensure proper brand representation and created a new web site for the firm.
Result: The partners could finally describe their firm and its services in a clear and concise manner. They used the collateral pieces and the web site to better leverage their abilities and business connections. And, they receive numerous compliments on their web site.