Case Study: Flynn Heath Leadership

Challenge: This leadership development firm asked for help in clarifying its positioning statement and establishing its brand image.

Action: We organized and facilitated marketing work sessions with the firm's two principals to better understand their services and philosophy. We worked collaboratively to establish a consistent position, accompanying statement and tagline. For the brand image, we developed a new collateral package, produced a style guide to ensure proper brand representation and created a new web site for the firm.

Result: The partners could finally describe their firm and its services in a clear and concise manner. They used the collateral pieces and the web site to better leverage their abilities and business connections. And, they receive numerous compliments on their web site.



Case Studies:
Paramount's Carowinds
NC Rehab Code
Atlantic Software Alliance
Flynn Heath Leadership
Burroughs & Chapin
Vance Flouhouse & Garges

Core Disciplines
Strategic Planning
Tactical Execution
Public Relations