Challenge: Two equally successful companies, with territory and offices throughout Virginia and the Carolinas, merged to create Atlantic Software Alliance. Company executives asked us to design a new corporate identity and to develop a new, combined web site.
Action: Consulting with both companies, we created a logo that distinguished the new brand, while ensuring compatibility with the existing logos. We used the new logo to develop a complete collateral package, including business cards and letterhead. For the new website, we worked on a compressed timetable in order to launch in time for an industry trade show.
Result: The web site was completed in time to be presented and the collateral pieces have been integrated throughout the new company. The new corporate identity has helped gel the new team under the common name and a common goal.