Public relations is often misunderstood (much like our friend the pig).* Much more than just an occasional press release or a quick sound bite on the news, a targeted and creative PR plan can truly build your business.
Public relations is the subtle art of making friends and influencing people. It connects you with all your audiences, from customers and employees to the media and the community, and strengthens your company's reputation. When done right, PR can be the secret weapon of your marketing plan: it gives you instant credibility through third-party endorsement and it won't break the piggy bank.
*Pigs are actually very smart, very clean animals. They have the cognitive abilities of a three-year-old and only roll in the mud to stay cool.